Cost-Per-Click Heads Out Of Fashion
You’ve got to laugh. In this week’s Sunday Times Brian Appleyard writes a story called ‘Notorious Nobodies‘ on the subject of nobodies finding fame through the Internet. He quotes Joanna Shields, the London-based president of Bebo. “The UK,” she explains, is the site’s biggest market, with 9m users, roughly equal to the UK membership of MySpace. Its “core demographic” is the 13-24 age group. The show has four sponsors – Orange, Microsoft, Procter & Gamble and Buena Vista. Users spend around 40 minutes per session, so we can get away from the old cost-per-click model of advertising.”
Cost-per-click is old fashioned?! Heck fire! The thing that saved the Internet is now heading for the dressing-up box!! You heard it here second…
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