Always The Last To Know
You know how it is, suddenly people are talking about something or someone as if it has always existed and you feel like the last to know. You miss a couple of issues of Campaign and before you know it you’re living in the hell of a Del Amitri lyric.
In this instance I am referring to new breakaway ad agency Adam & Eve. In two consecutive meetings I attend they are referred to with a familiarity that sends me hot-foot to the Internet to find what all the fuss is all about. There’s plenty of press on these guys, but I swear I have never taken so long to track down a website.
Unfortunately these iconoclasts have chosen a name with such search engine resonance that they may never make it to page ten of Google. Ok, I’m guilty of doing exactly the same, but they are up against sex toy sites, dating sites, a whole host of Jewish community sites and of course the story about how the world began. Or was it right and wrong? Or was it why women are to blame for everything? Whatever, they’ve picked a mighty hard task for themselves. And as for the site when I eventually found it…….in one of the meetings I was in someone tried to tell me that the site was simplicity itself; a statement of cockiness and confidence. No. It’s a holding page with a logo on it. They haven’t got around to building their site yet they’ve been so busy winning business.
Well here it is folks. Adam and Eve. Good luck guys!
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