Integrating Digital into Traditional Agencies

We’ve just come across a new voice in the wilderness (Devon). An anonymous blogger who has detailed the “tip of the iceberg” on why it is so difficult for traditional agencies to take on digital work.  Our new friend says “Successful integration is based around one very simple concept: don’t think of integrating digital into traditional. Think about it as integrating traditional into digital.” Ha, you don’t hear that very often!

It’s a long post and its techy, but here is someone who has clearly been there. There is much that he says that needs to be listened to on Charlotte St, Marylebone, Paddington and just off Regent St. Here it is.