<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blowin’ in the Tradewind &#187; Rant or Rave?</title>
	<atom:link href="http://www.tradewindlondon.com/blog/category/rant-or-rave/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.tradewindlondon.com/blog</link>
	<description>Trying to make sense of a digital world</description>
	<lastBuildDate>Sun, 28 Feb 2010 11:17:08 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How the evil Apple came good</title>
		<link>http://www.tradewindlondon.com/blog/2010/02/28/the-evil-apple/</link>
		<comments>http://www.tradewindlondon.com/blog/2010/02/28/the-evil-apple/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 11:09:08 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=182</guid>
		<description><![CDATA[Many years ago, when Eve in search of ingredients for a fruit salad, plucked the first apple from the tree, she created original sin. 
Fast forward to the beginning of the Internet and the mutually opposing forces of creative and technology were pitched together in a battle of incompatibility as the Apple MAC and PC [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2010/02/28/the-evil-apple/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bringing Digital Media In From The Cold</title>
		<link>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:02:08 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[free media]]></category>
		<category><![CDATA[internet reach]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=164</guid>
		<description><![CDATA[When I first got involved in the agency world, “media&#8221;, once I&#8217;d worked out what that meant, was undoubtedly the last port of call in the development of any communication campaign. The ads were created in all their brilliance and then it was up to the media agency to get them in front of the [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Know What I Did This Summer</title>
		<link>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 11:11:44 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[digital cost review]]></category>
		<category><![CDATA[multi-channel marketing]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=161</guid>
		<description><![CDATA[Well, that’s all folks. Another summer has come and gone and here in the UK it’s time for woolly lunches and roasted jumpers again.
I spent the first part of the summer in the super-humid city of Crockett and Tubbs, reviewing one of our major clients proposed, massive digital spend with their agencies across Latin America [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Cost Consultancy On Demand</title>
		<link>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 19:40:41 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[cost consultants]]></category>
		<category><![CDATA[digital cost consultancy]]></category>
		<category><![CDATA[how much does a website cost]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=144</guid>
		<description><![CDATA[We are pleased to announce our new On-Demand Digital Cost Consultancy Service. As you may know we&#8217;ve been providing digital cost-consultancy for years, but this has generally taken the form of long-running contracts within established client relationships. We are now providing this service to anyone or any company big or small, who is looking for [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ice Cream Men Cometh</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 10:04:51 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/25/media-suits/</guid>
		<description><![CDATA[
A couple of weeks ago a friend and I met at the bar at The Gherkin.

Like myself, he is much more Soho than City, more online than on-a-ridiculous-bonus-scheme.
 
And sure enough we were surrounded by a braying sea of pinstripe in the heart of Insurance-Land. My friend was wearing a light-tan jacket, white shirt, blue jeans [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where Digital Agencies May Fall Flat</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:38:07 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</guid>
		<description><![CDATA[A thought from 2007 from Adliterate.com, that is still just as relevant today:
&#8220;Of course the bad news for advertising agencies is the decline of the set piece ‘brand ad’ as the discipline gets back to the job of selling. Seeing advertising recast as the new below-the-line discipline is unlikely to be popular in Soho. 
However, the [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extranet = Cautious Fisherman?</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 11:37:58 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/</guid>
		<description><![CDATA[Got a call from the Campaign for Real English yesterday complimenting me on my digital jargon buster. How nice!
]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When the Fat Man Sings (on the 9.36 from Basingstoke)</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 10:58:31 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/</guid>
		<description><![CDATA[You know how people speaking loudly on their mobile phone on public transport is deeply annoying, especially when they are heavily name-dropping about their international status as a businessman of immense proportions? 


Well, this morning on the train I was happily writing my previous blog post, sitting as it happens, opposite the journalist Tom Bradby who was nose deep in [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging &#8211; The First Draft of History</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/andrew-sullivan-twitter-iran/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/andrew-sullivan-twitter-iran/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 10:27:58 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/andrew-sullivan-twitter-iran/</guid>
		<description><![CDATA[Further to my post &#8220;For Whom the Digital Bells Tolls&#8221; about Andrew Sullivan and the Kindle electronic books last week, he has put his mouse-weary hand up again this weekend as a journalist of the most progressive sort. In discussing his self-appointed role as gatherer and disseminator of protest messages coming out of Tehran via [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/22/andrew-sullivan-twitter-iran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For those who don&#8217;t get Twitter yet</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/10/berners-lee-blog-get-twitter/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/10/berners-lee-blog-get-twitter/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 08:15:44 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/10/berners-lee-blog-get-twitter/</guid>
		<description><![CDATA[There are many imponderable questions in life such as &#8216;when Donald Duck sits in the bath, why doesn&#8217;t he float?&#8217; and &#8216;why did Kamikaze pilots where helmets?&#8217; but there is one question that shouldn&#8217;t be so unfathomable. And that is &#8216;isn&#8217;t Twitter just nonsense?&#8217;
Well here goes.
Twitter is far from nonsense. Twitter is the ultimate embodiment [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/10/berners-lee-blog-get-twitter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
