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	<title>Blowin’ in the Tradewind</title>
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	<link>http://www.tradewindlondon.com/blog</link>
	<description>Trying to make sense of a digital world</description>
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		<title>How the evil Apple came good</title>
		<link>http://www.tradewindlondon.com/blog/2010/02/28/the-evil-apple/</link>
		<comments>http://www.tradewindlondon.com/blog/2010/02/28/the-evil-apple/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 11:09:08 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=182</guid>
		<description><![CDATA[Many years ago, when Eve in search of ingredients for a fruit salad, plucked the first apple from the tree, she created original sin. 
Fast forward to the beginning of the Internet and the mutually opposing forces of creative and technology were pitched together in a battle of incompatibility as the Apple MAC and PC [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Bringing Digital Media In From The Cold</title>
		<link>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:02:08 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[free media]]></category>
		<category><![CDATA[internet reach]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=164</guid>
		<description><![CDATA[When I first got involved in the agency world, “media&#8221;, once I&#8217;d worked out what that meant, was undoubtedly the last port of call in the development of any communication campaign. The ads were created in all their brilliance and then it was up to the media agency to get them in front of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I Know What I Did This Summer</title>
		<link>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 11:11:44 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[digital cost review]]></category>
		<category><![CDATA[multi-channel marketing]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=161</guid>
		<description><![CDATA[Well, that’s all folks. Another summer has come and gone and here in the UK it’s time for woolly lunches and roasted jumpers again.
I spent the first part of the summer in the super-humid city of Crockett and Tubbs, reviewing one of our major clients proposed, massive digital spend with their agencies across Latin America [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How marketers can recession-proof their jobs</title>
		<link>http://www.tradewindlondon.com/blog/2009/07/14/sam-is-in-marketing/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/07/14/sam-is-in-marketing/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:11:59 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=151</guid>
		<description><![CDATA[LONDON &#8211; In one of his most withering attacks on Gordon Brown, in 2006 David Cameron accused the then-Chancellor of being an &#8216;analogue politician in a digital age&#8217;, adding, &#8216;you are the past&#8217;.
click here to read more
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How SME’s can benefit from Digital Marketing in the recession</title>
		<link>http://www.tradewindlondon.com/blog/2009/07/06/how-sme%e2%80%99s-can-benefit-from-digital-marketing-in-the-recession/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/07/06/how-sme%e2%80%99s-can-benefit-from-digital-marketing-in-the-recession/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:00:21 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/07/06/how-sme%e2%80%99s-can-benefit-from-digital-marketing-in-the-recession/</guid>
		<description><![CDATA[http://tinyurl.com/m6abnm
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital Cost Consultancy On Demand</title>
		<link>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 19:40:41 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>
		<category><![CDATA[cost consultants]]></category>
		<category><![CDATA[digital cost consultancy]]></category>
		<category><![CDATA[how much does a website cost]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/?p=144</guid>
		<description><![CDATA[We are pleased to announce our new On-Demand Digital Cost Consultancy Service. As you may know we&#8217;ve been providing digital cost-consultancy for years, but this has generally taken the form of long-running contracts within established client relationships. We are now providing this service to anyone or any company big or small, who is looking for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Ice Cream Men Cometh</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 10:04:51 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

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		<description><![CDATA[
A couple of weeks ago a friend and I met at the bar at The Gherkin.

Like myself, he is much more Soho than City, more online than on-a-ridiculous-bonus-scheme.
 
And sure enough we were surrounded by a braying sea of pinstripe in the heart of Insurance-Land. My friend was wearing a light-tan jacket, white shirt, blue jeans [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where Digital Agencies May Fall Flat</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:38:07 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</guid>
		<description><![CDATA[A thought from 2007 from Adliterate.com, that is still just as relevant today:
&#8220;Of course the bad news for advertising agencies is the decline of the set piece ‘brand ad’ as the discipline gets back to the job of selling. Seeing advertising recast as the new below-the-line discipline is unlikely to be popular in Soho. 
However, the [...]]]></description>
		<wfw:commentRss>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Network &#8211; Is Resistance Useless?</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/the-network-logica/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/the-network-logica/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 11:40:08 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tradewindlondon.com/blog/2009/06/22/the-network-logica/</guid>
		<description><![CDATA[First it was Phorm and this weeks it’s Phorm by another name much more suited to  a John Grisham novel – The Network. Scareeeee!

This is Logica’s new intelligence gathering platform that tracks you via your mobile. And because we take our mobiles with us everywhere as opposed to our PC’s which we leave behind when [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extranet = Cautious Fisherman?</title>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/</link>
		<comments>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 11:37:58 +0000</pubDate>
		<dc:creator>sam.brownfield</dc:creator>
				<category><![CDATA[Rant or Rave?]]></category>

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		<description><![CDATA[Got a call from the Campaign for Real English yesterday complimenting me on my digital jargon buster. How nice!
]]></description>
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		<slash:comments>0</slash:comments>
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