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	<title>Blowin’ in the Tradewind</title>
	<link>http://www.tradewindlondon.com/blog</link>
	<description>Trying to make sense of a digital world</description>
	<lastBuildDate>Thu, 01 Oct 2009 13:08:27 +0000</lastBuildDate>
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		<title>Bringing Digital Media In From The Cold</title>
		<description><![CDATA[When I first got involved in the agency world, “media&#8221;, once I&#8217;d worked out what that meant, was undoubtedly the last port of call in the development of any communication campaign. The ads were created in all their brilliance and then it was up to the media agency to get them in front of the [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/10/01/bringing-digital-media-in-from-the-cold/</link>
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		<title>I Know What I Did This Summer</title>
		<description><![CDATA[Well, that’s all folks. Another summer has come and gone and here in the UK it’s time for woolly lunches and roasted jumpers again.
I spent the first part of the summer in the super-humid city of Crockett and Tubbs, reviewing one of our major clients proposed, massive digital spend with their agencies across Latin America [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/09/03/i-know-what-i-did-this-summer/</link>
			</item>
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		<title>How marketers can recession-proof their jobs</title>
		<description><![CDATA[LONDON &#8211; In one of his most withering attacks on Gordon Brown, in 2006 David Cameron accused the then-Chancellor of being an &#8216;analogue politician in a digital age&#8217;, adding, &#8216;you are the past&#8217;.
click here to read more
]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/07/14/sam-is-in-marketing/</link>
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		<title>How SME’s can benefit from Digital Marketing in the recession</title>
		<description><![CDATA[http://tinyurl.com/m6abnm
]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/07/06/how-sme%e2%80%99s-can-benefit-from-digital-marketing-in-the-recession/</link>
			</item>
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		<title>Digital Cost Consultancy On Demand</title>
		<description><![CDATA[We are pleased to announce our new On-Demand Digital Cost Consultancy Service. As you may know we&#8217;ve been providing digital cost-consultancy for years, but this has generally taken the form of long-running contracts within established client relationships. We are now providing this service to anyone or any company big or small, who is looking for [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/07/05/digital-cost-consultancy-on-demand/</link>
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		<title>The Ice Cream Men Cometh</title>
		<description><![CDATA[
A couple of weeks ago a friend and I met at the bar at The Gherkin.

Like myself, he is much more Soho than City, more online than on-a-ridiculous-bonus-scheme.
 
And sure enough we were surrounded by a braying sea of pinstripe in the heart of Insurance-Land. My friend was wearing a light-tan jacket, white shirt, blue jeans [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/</link>
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		<title>Where Digital Agencies May Fall Flat</title>
		<description><![CDATA[A thought from 2007 from Adliterate.com, that is still just as relevant today:
&#8220;Of course the bad news for advertising agencies is the decline of the set piece ‘brand ad’ as the discipline gets back to the job of selling. Seeing advertising recast as the new below-the-line discipline is unlikely to be popular in Soho. 
However, the [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</link>
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		<title>The Network &#8211; Is Resistance Useless?</title>
		<description><![CDATA[First it was Phorm and this weeks it’s Phorm by another name much more suited to  a John Grisham novel – The Network. Scareeeee!

This is Logica’s new intelligence gathering platform that tracks you via your mobile. And because we take our mobiles with us everywhere as opposed to our PC’s which we leave behind when [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/the-network-logica/</link>
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		<title>Extranet = Cautious Fisherman?</title>
		<description><![CDATA[Got a call from the Campaign for Real English yesterday complimenting me on my digital jargon buster. How nice!
]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/</link>
			</item>
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		<title>When the Fat Man Sings (on the 9.36 from Basingstoke)</title>
		<description><![CDATA[You know how people speaking loudly on their mobile phone on public transport is deeply annoying, especially when they are heavily name-dropping about their international status as a businessman of immense proportions? 


Well, this morning on the train I was happily writing my previous blog post, sitting as it happens, opposite the journalist Tom Bradby who was nose deep in [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/</link>
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