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	<title>Blowin’ in the Tradewind</title>
	<link>http://www.tradewindlondon.com/blog</link>
	<description>Trying to make sense of a digital world</description>
	<lastBuildDate>Thu, 25 Jun 2009 11:57:31 +0000</lastBuildDate>
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		<title>The Ice Cream Men Cometh</title>
		<description><![CDATA[A couple of weeks ago a friend and I met at the bar at The Gherkin.
Like myself, he is much more Soho than City, more online than on-a-ridiculous-bonus-scheme.
And sure enough we were surrounded by a braying sea of pinstripe in the heart of Insurance-Land. My friend was wearing a light-tan jacket, white shirt, blue jeans and [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/25/media-suits/</link>
			</item>
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		<title>Where Digital Agencies May Fall Flat</title>
		<description><![CDATA[A thought from 2007 from Adliterate.com, that is still just as relevant today:
&#8220;Of course the bad news for advertising agencies is the decline of the set piece ‘brand ad’ as the discipline gets back to the job of selling. Seeing advertising recast as the new below-the-line discipline is unlikely to be popular in Soho. 
However, the [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/big-brand-ideas-in-digital-agencies/</link>
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		<title>The Network - Is Resistance Useless?</title>
		<description><![CDATA[First it was Phorm and this weeks it’s Phorm by another name much more suited to  a John Grisham novel – The Network. Scareeeee!

This is Logica’s new intelligence gathering platform that tracks you via your mobile. And because we take our mobiles with us everywhere as opposed to our PC’s which we leave behind when [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/the-network-logica/</link>
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		<title>Extranet = Cautious Fisherman?</title>
		<description><![CDATA[Got a call from the Campaign for Real English yesterday complimenting me on my digital jargon buster. How nice!

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		<link>http://www.tradewindlondon.com/blog/2009/06/22/extranet-cautious-fisherman/</link>
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		<title>When the Fat Man Sings (on the 9.36 from Basingstoke)</title>
		<description><![CDATA[You know how people speaking loudly on their mobile phone on public transport is deeply annoying, especially when they are heavily name-dropping about their international status as a businessman of immense proportions? 


Well, this morning on the train I was happily writing my previous blog post, sitting as it happens, opposite the journalist Tom Bradby who was nose deep in [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/when-the-fat-man-sings-on-the-936-from-basingstoke/</link>
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		<title>Blogging - The First Draft of History</title>
		<description><![CDATA[Further to my post &#8220;For Whom the Digital Bells Tolls&#8221; about Andrew Sullivan and the Kindle electronic books last week, he has put his mouse-weary hand up again this weekend as a journalist of the most progressive sort. In discussing his self-appointed role as gatherer and disseminator of protest messages coming out of Tehran via [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/22/andrew-sullivan-twitter-iran/</link>
			</item>
	<item>
		<title>We&#8217;re in this week&#8217;s Media Week</title>
		<description><![CDATA[  
 

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		<link>http://www.tradewindlondon.com/blog/2009/06/16/128/</link>
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		<title>Off Phorm!</title>
		<description><![CDATA[I&#8217;ve been thinking more about this Phorm business and the more I do, the more I think that it will splutter and die from too-long-to-get-to-market syndrome.
The internet is a fickle mistress when it comes to creating the next big thing. If something is years in development, by the time it gets to market, the technologies [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/16/off-phorm/</link>
			</item>
	<item>
		<title>On Phorm!</title>
		<description><![CDATA[Sam was quoted in the Guardian on Thursday 11th June, click here to read his comments


]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/15/sams-on-good-phorm/</link>
			</item>
	<item>
		<title>For Whom the Digital Bell Tolls</title>
		<description><![CDATA[I&#8217;m a big fan of institutions. Not the mental ones you understand. The traditional ones that serve to remind you that all is well when everything around you has gone doollaly-tap.
One of those institutions is an uninterupted reading of The Sunday Times once the children have ceased screaming for justice from their cots. As my [...]]]></description>
		<link>http://www.tradewindlondon.com/blog/2009/06/15/institutions/</link>
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