When Digital Met Data
It has been a truism for many years that if a company is going to collect data, it should have a plan for what to do with it. But in the same way that web statistics are welcomed but rarely actioned, much hard-won data goes to waste.
Client premises or Adam Street Private Members Club
We believe that by putting data at the heart of your strategy, not as a benefit of it, the strategy itself will fundamentally shift. This course is designed to show what that means in practical terms.
This session will lift the lid on the misconceptions and set everyone on course for integrating data-capture and data marketing into their brand and digital strategies. It will address head-on the question of trust, at a time when email by brands is at the very lowest-ebb of trust itself.
Digital touchpoints are the ultimate place for capturing data, yet the opportunity to do so is often missed or just got plain wrong.
Probably already involved in delivering some level of digital output, but needing the knowledge and confidence to do it better.
Experience Level:
Venue:
To book or find our more, email:
Find: 7 Adam Street. London.WC2N 6AA Call: +44 (0) 20 7520 9035
the digital training company
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