Business Strategy in the Digital Age
Getting a company to adopt digital practices and effectively market themselves online is not as straightforward as it may seem. It requires direction, drive and culture change.
Client premises or Adam Street Private Members Club
Part training and part evaluation, this session is about giving senior managers the insight and tools they need to bring about change, driven by the changing digital environment, to their organisations.
Through case studies linked to econometrics, senior executives will see how companies have benefited from digital way beyond the obvious "websites" and how to implement a broader approach in their own organisations.
The Internet is often viewed as a tool to be used in the short-term and divorced from wider business goals. By creating leadership and giving direction from the very top of an organisation, the outcomes can be very different.
Senior Management
Experience Level:
Venue:
To book or find our more, email:
Find: 7 Adam Street. London.WC2N 6AA Call: +44 (0) 20 7520 9035
the digital training company
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